Naomi Simon · London

Product leader. Founder. Speaker. Board member.

I'm Naomi — a product leader with 10+ years shaping digital and AI products across industries, and the founder of Digital Spine, a consultancy.

  • AI Product Management
  • Digital transformation
  • Speaker
  • Board member
Portrait of Naomi Simon
10+ yrsin product, London

About

A decade of building products that matter.

I've spent more than ten years leading product in agile teams — setting vision, making the hard calls on priorities, and shipping products that hold their own in the market. My work spans AI, data and digital transformation across financial services, media, retail and the public sector.

At ComplyAdvantage I built their new Fraud product from zero to one, owning everything from client demos to roadmap strategy. Before that I shaped an enterprise AI roadmap at Informa and an AdTech platform at John Lewis, alongside work for public-sector and consulting teams.

  • ComplyAdvantage
  • Informa
  • John Lewis
  • Deloitte
  • Network Rail
  • DWP
  • NHS

Founder

Digital Spine

An agency supplying experienced consultants to organisations maturing their AI and digital transformation capabilities — built on integrity, diversity, quality and lateral thinking.

digital-spine.co.uk ↗

Governance

Board experience.

NHS Business Services Authority

Non-Executive Director (Observer)2024 – 2025

Selected as one of the UK's emerging leaders for a year-long programme, sponsored by the Department of Finance, to train as a Non-Executive Director.

I gave strategic insight at board level, advising C-suite executives as part of the Non-Executive Director team overseeing £40 billion in public funds. I brought my expertise in AI, technology and digital to organisational decision-making, and worked closely with senior leaders to keep decisions aligned with long-term national priorities and public service outcomes.

Oversight

£40bn

in public funds overseen by the Non-Executive Director team.

Advisory

C-suite

Strategic insight for executives at board level.

Expertise

AI & digital

A technology lens on organisational decisions.

Speaking

Talks and panels.

I speak about technology, work and careers — drawing on product leadership, founding a business, and board experience. Some of the topics I speak on include:

  • The Evolution of the 9–5

    Building a Career in the Age of AI

  • Confusion to Six Figures

    How AI Changed the Way I Think About My Career

  • Beyond the 9–5

    Why Solopreneurship Could Be the Next Career Path

  • AI Won’t Just Change Our Jobs — It Will Change How We Build Careers

  • From Redundancy to Reinvention

    Building Your Own Path in Tech

  • From AI Hype to AI Maturity

    What Organisations and Individuals Need to Do Next

Community · The Gambia

Technology in classrooms, confidence in teachers.

Alongside my product work, I support schools in The Gambia to get the technology and training they need. Equipment only changes learning when teachers feel confident using it — so the hardware and the training go together.

Equipment

Laptops

Devices for classrooms so pupils and staff can learn digital skills hands-on.

Equipment

Projectors

Turning a single screen into a shared lesson for the whole class.

People

Teacher training

Building teachers' confidence to use the technology in everyday teaching.